Zapier

Zapier is a workflow automation platform that connects over 7,000 applications, enabling automated workflows ("Zaps") between services without code. Founded in 2011, Zapier became the dominant no-code automation tool of the Engineering Era of software.

In the agentic economy, Zapier's position is evolving from workflow automation into agentic orchestration. Its thousands of existing integrations are becoming tool libraries that AI agents can compose—transforming the world's existing software into agent-accessible services. This evolution reflects the broader pattern Jon Radoff describes in Software's Creator Era Has Arrived: LLMs are becoming the universal middleware that routes around bespoke API integrations.

In the Seven Layers of the Agentic Economy, Zapier sits at Layer 2: Creation & Orchestration, in the Orchestration & Protocols subcategory, alongside MCP (Anthropic), A2A (Google), and frameworks like LangChain.