Getty Images

Getty Images is one of the world's largest visual media companies, providing a vast library of licensed photographs, videos, illustrations, and editorial content. With over 525 million assets, Getty's library represents one of the most comprehensive collections of professional visual content in existence.

Getty Images has become significant in the AI landscape both as a data source and a rights management case study. The company has taken legal action against AI image generators trained on its copyrighted content, while simultaneously launching its own AI image generation tool built on licensed data through a partnership with NVIDIA.

In the knowledge and substrate layer, Getty Images represents the tension between AI's data needs and intellectual property rights — a key governance challenge as the agentic economy matures.